N.B. The download link of each book is
below it directly
Managing Your Money
All-in-One for Dummies
Email Marketing: An Hour a Day
Rich Dad's Prophecy: Why the Biggest Stock Market Crash in History
Is Still Coming... and How You Can Prepare Yourself and Profit from It!
Mastering Technical Analysis explores a wide range of technical
analysis tools, detailing how to use each to improve trading performance.
Topics explored include moving averages and the importance of crossovers;
popular indicators from the VIX index and 10-30 DMA to stochastic; trends and
pattern recognition; and more. In addition, this book examines how
exchange-traded funds and other new securities as well as the emergence of
China, India, and other international markets will impact present and future
technical analysis applications.
Fooled by Randomness: The Hidden Role of Chance in the Markets and
in Life
Nassim Nicholas Taleb
This book is about luck - or more precisely how we perceive and
deal with luck in business and life. Set against the backdrop of the most
conspicuous forum in which luck is mistaken for skill - the world of trading -
Fooled by Randomness is a captivating insight into one of the least understood
factors in all our lives. Writing in an entertaining and narrative style, the
author succeeds in tackling and explaining three major intellectual issues: the
problem of induction, the survivorship biases, and our genetic unfitness to the
modern world. The book is populated with an array of characters, some of whom
have grasped, in their own way, the significance of chance: Yogi Berra, the
baseball legend; Karl Popper, the philosopher of knowledge; Solon, the Ancient
World's wisest man; the modern financier George Soros; and the Greek voyager
Ulysses. In addition we meet the fictional Nero, who seems to understand the
role of randomness in his trading life, but who also falls victim to his own
superstitious foolishness. But the most recognizable character of all remains
unnamed - the lucky fool in the right place at the right time.
The embodiment of the "Survival of the Least Fit Such
individuals attract devoted followers who believe in their guru's insights and
methods. But no one can replicate what is obtained through chance. A monkey
banging on a keyboard may eventually produce the Iliad, but would you sign him
to write the sequel? Are we capable of distinguishing the fortunate charlatan
from the genuine visionary? Must we always try to uncover non-existent messages
in random events? It may be impossible to guard ourselves against the vagaries
of the Goddess Fortuna, but after reading Fooled by Randomness we can be a
little better prepared.
The On-Demand Brand: 10 Rules for Digital Marketing Success in an
Anytime, Everywhere World
Rick Mathieson
Call it the digital generation. The iPhone-toting, Facebook
hopping, Twitter-tapping, I-want-what-I-want, how-I-want it generation By
whatever name, marketers are discovering that connecting with today's elusive,
ad-resistant consumer means saying goodbye to 'new media', and hello 'now
media'. Featuring exclusive insights and inspiration from today's top marketers
as well as lessons from some of the world's most successful digital marketing
initiatives, this eye-opening book reveals how readers can deliver the kind of
blockbuster experiences that 21st century consumers demand. Spanning social networking,
augmented reality, virtual worlds, digital outdoor mobile marketing, and more,
this book presents an inside look at digital strategies being deployed by
brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos,
and many others. Revealing ten essential secrets for capitalizing on the right
mix of digital channels and experiences for any brand, this book reveals how to
demand attention!
Before the audience hits the snooze button
The Oxford Handbook of Behavioral Economics and the Law
Eyal Zamir, Doron Teichman
The Oxford Handbook of Behavioral Economics and Law brings together
leading scholars of law, psychology, and economics to provide an up-to-date and
comprehensive analysis of this field of research, including its strengths and
limitations as well as a forecast of its future development. Its 29 chapters
organized in four parts. The first part provides a general overview of
behavioral economics. The second part comprises four chapters introducing and
criticizing the contribution of behavioral economics to legal theory. The third
part discusses specific behavioral phenomena, their ramifications for legal
policymaking, and their reflection in extant law. Finally, the fourth part
analyzes the contribution of behavioral economics to fifteen legal spheres
ranging from core doctrinal areas such as contracts, torts and property to
areas such as taxation and antitrust policy.
100
Actionable Tips to Grow Your Startup Faster
Sujan Patel & Rob Wormley
You could spend a lifetime trying to sift through and digest all
the blog posts, podcasts, guides, and case studies that exist online about
growth hacking—or you could start taking action today. These 100 growth tactics
were compiled based on strategies and techniques that Sujan Patel and Rob
Wormley have used to help hundreds of clients move the needle and actually grow
their businesses.
Handbook of Marketing Analytics: Methods and Applications in
Marketing Management, Public Policy, and Litigation Support
Natalie Mizik, Dominique M. Hanssens, Editors
The Handbook of Marketing Analytics showcases analytical marketing
methods and their high-impact real-life applications in marketing management,
public policy, and litigation support. Fourteen chapters present an overview of
specific marketing analytic methods in technical detail, while 22 case studies
present thorough examples of the use of each method. The contributors featured
are recognized authorities in their fields. Multidisciplinary in scope, this
Handbook covers experimental methods, non-experimental methods, and their
digital-era extensions. It explores topics such as classical and Bayesian
econometrics, causality, machine learning, optimization, and recent
advancements in conjoint analysis. This standout collection of analytical
methods and application will be useful and educational for all readers, whether
they are academics or practitioners in marketing, public policy, or litigation.
Starting an Online Business All-in-One for Dummies
Shannon Belew and Joel Elad
Start a successful online business—and be your own boss! Being an
online entrepreneur means more than just building a website—and this book
breaks down everything you need to know to be successful. Inside, you'll get
plain-English explanations and easy-to-follow instruction on online business
basics, legal and accounting issues, website design, Internet security,
boosting sales, e-commerce, and so much more.
While the ideas and concepts behind starting an online business are
tried and true, the tools available to entrepreneurs change and evolve
quickly—and often. Starting an Online Business All-in-One For Dummies gets you
up to speed on the best new tools, resources, and communities, and shows you
how to best leverage them to up your chances of success.
The Definitive Management Ideas of the Year from Harvard Business
Review
Harvard Business Review, Joan C. Williams, Thomas H. Davenport,
Michael E. Porter
A year's worth of management wisdom, all in one place. We've
reviewed the ideas, insights, and best practices from the past year of Harvard
Business Review to keep you up-to-date on the most cutting-edge, influential
thinking driving business today. With authors from Thomas H. Davenport to
Michael E. Porter and company examples from Facebook to DHL, this volume brings
the most current and important management conversations right to your
fingertips. This book will inspire you to: Make stronger connections and build
greater trust among people who work on multiple teams; Engage customers and
employees alike with the help of artificial intelligence; Channel your outrage
about sexual harassment in the workplace into effective action; Consider how
CEO activism can generate goodwill for your company--and weigh its risks; Pair
data with qualitative research to increase diversity in your organization;
Remain competitive in a hub economy by using your company's assets and
capabilities differently.
Marketing without Advertising
Michael Phillips, Salli Rasberry
This book teaches small business owners to the secrets to making a
business dazzle. it provides practical advice on how to attract new customers,
satisfy the regulars, and turn dissatisfied one-timers into loyal supporters.
It details strategic methods for effective pricing, customer education,
improving store appearance, "spreading the word" and utilizing the
internet - both for marketing and direct sales.
A must-have for any small
business owner!
Mastering Technical Analysis
USING THE TOOLS OF TECHNICAL ANALYSIS FOR PROFITABLE TRADING
The Guru Guide to Marketing
A Concise Guide to the Best Ideas from Today’s Top Marketers
Smart Sales People Don't Advertise: 10 Ways to Outsmart Your
Competition with Guerilla Marketing
Tom Richard
Smart Sales People Don't Advertise forces you to think outside the
traditional marketing sphere. Imagine a concept that will help small business
and sales people increase their exposure and market, without spending a dime on
advertising?
Tom Richard's fast paced style and pin-pointing strategies will get
your mind racing with new ideas and concepts on how to jump-start or revitalize
your sales force with guerilla marketing.
Tom Richard will show you how to implement guerilla marketing to
outsmart your competition without having to outspend them.
Dictionary of Marketing
Manager’s Handbook: the 17 Skills Leaders Need to Stand Out
Harvard Business Review
The one primer you need to develop your managerial and leadership
skills.
Whether you’re a new manager or looking to have more influence in
your current management role, the challenges you face come in all shapes and
sizes—a direct report’s anxious questions, your boss’s last-minute assignment
of an important presentation, or a blank business case staring you in the face.
To reach your full potential in these situations, you need to master a new set
of business and personal skills.
Essential guide to marketing planning
Wood, Marian Burk
Use this 4th edition to gain insights from the experiences of
marketers worldwide and apply your knowledge to develop a marketing plan of
your own. Chapters guide you through researching your market, analyzing your
competitive situation, objectives setting and deciding on marketing strategies
to develop a creative, effective marketing plan for any product
AI in Marketing, Sales and Service: How Marketers without a Data
Science Degree can use AI, Big Data and Bots
Peter Gentsch
AI and Algorithmic have already optimized and automated production
and logistics processes. Now it is time to unleash AI on the administrative,
planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the
value and potential of AI and Algorithmic. It systematically draws together the
technologies and methods of AI with clear business scenarios on an
entrepreneurial level.
Digital Minds - 12 Things Every Business Needs to Know About
Digital Marketing
Technology and the Internet are in flux. Giants like Apple, Google
and Facebook are changing the way we interact with each other. Technologies
move so quickly that jumping on the train can be daunting for businesses. But
the route hasn't always been clear; social media, mobile marketing and search
marketing campaigns are always changing. Luckily, digital marketing is still in
its infancy and there's plenty of time to get on track. Written by WSI, Digital
Minds brings industry-proven expertise to assist your business with hot
strategies for content marketing, social media, responsive web design, SEO,
display advertising, email marketing and more. By grasping the trends now, your
business can catch up to speed and stay ahead of the competition
Marketing Strategy: Based on First Principles and Data Analytics
Robert W. Palmatier, Shrihari Sridhar
This is a brand new textbook on marketing strategy that focuses on
the pursuit of solutions to four fundamental marketing problems:
1. All customers differ
2. All customers change
3. All competitors react
4. All resources are limited
Structured around these four First Principles of Marketing, this
important new textbook offers a unique and extensively classroom-tested
approach to marketing strategy. It provides a structured framework to develop
effective strategies to deal with diverse marketing problems while integrating
data analytics into the decision-making process.
Deborah Owen, Robin Griffiths
In this guide to stock market analysis, the authors offer a global
overview of business cycles and their impact on financial markets, explain how
stock markets are affected by the cycles and by seasonal and secular trends,
and show readers how to identify sectors and stock in which to invest.
Blue Ocean Strategy: How to Create Uncontested Market Space and
Make Competition Irrelevant
W. Chan Kim, Renée Mauborgne
A must read strategy book for entrepreneurs and practitioners; The
Blue Ocean Strategy has stood the test of time. This breakthrough work provides
insights on how to take advantage of "white spaces" in the
marketplace and compete against non-competition. The primary argument by Chan
and Mauborgne is that organizations should focus on making markets instead of
competing within them.
Digital Marketing Strategy: An Integrated Approach to Online
Marketing
Simon Kingsnorth
Digital and social media are essential aspects of a marketing
department's function; therefore, it is important that they are integrated into
the organization's wider goals. Uniting digital marketing techniques with
business strategy and established marketing models such as the 7 P's, Porter's
Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates
how to formulate the best strategy for a company.
400+
Essential Digital Marketing Tips for Your Business
Ncube Mike.
Get up to speed on the latest digital marketing tips, tricks,
tactics and strategies with 400+ essential digital marketing tips, a resource
for business owners and marketers that are looking to sharpen their digital
skills and promote their businesses through channels like social media, pay per
click advertising, organic search, affiliate marketing, email marketing and
others.
You will discover effective tips to get your site to the top of the
search engines using some of the most neglected tactics that the experts. You
will also be equipped with social media tips to grow your followers and brand
advocates and learn how to increase customer acquisition, retention and
engagement.
There is so much more you will learn and you will get advice on
creating a great online brand and how
The Best Digital Marketing Campaigns in the World: Mastering the
Art of Customer Engagement
Damian Ryan, Calvin Jones
Social network advertising spending is expected to increase to a
staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64
billion in the US alone. The Best Digital Marketing Campaigns in the World
brings together an international collection of successful digital marketing
campaigns, assessing what they achieved and the business lessons learned. This
practical and dynamic book explores how businesses large and small have
harnessed social media, blogs, forums, online video and e-mail to boost their
brand and attract customers. Following the success of their first book,
Understanding Digital Marketing, Damian Ryan and Calvin Jones present a
selection of hand-picked case studies, sharing the knowledge and skill of the
world's top creative minds.
Digital Marketing: A Practical Approach
Alan Charlesworth
As in the previous editions of this book, whilst strategic issues
are included where appropriate, by concentrating on the operational and
functional aspects of this dynamic subject, Digital Marketing: A Practical
Approach provides a step-by-step guide to implementing the key aspects of
online marketing. Similarly, although primarily aimed at an academic market,
the practical - rather than purely theoretical - nature of the book means that
it will be equally useful in both training and self-learning scenarios.
Predictive marketing: easy ways every marketer can use customer
analytics and big data
Artun, Omer, Levin, Dominique
"Make personalized marketing a reality with this practical
guide to predictive analytics Predictive Marketing is a predictive analytics
primer for organizations large and small, offering practical tips and
actionable strategies for implementing more personalized marketing immediately.
The marketing paradigm is changing, and this book provides a blueprint for
navigating the transition from creative- to data-driven?
Kellogg on Advertising & Media
The Kellogg school of management
THE WAY OF THE WARRIOR IN BUSINESS
Arts marketing insights
The dynamics of building and retaining performing arts audiences
MUSEUM MARKETING AND STRATEGY
Designing Missions Building Audiences
Generating Revenue and Resources
Good works!
Marketing and corporate initiatives that build a better world
Confronting Capitalism
Real solutions for a troubled economic system
Philip Kotler
B2B Brand Management
Up and Out of Poverty
The Social Marketing Solution
Philip Kotler and Nancy R. Lee
Strategic marketing for health care organizations
Building a customer-driven health system
Philip Kotler, Joel Shalowitz, and Robert J. Stevens
MARKETING 4.0
Moving from Traditional to Digital
PHILIP KOTLER
HERMAWAN KARTAJAYA
IWAN SETIAWAN